How to Become An Authority In Your Niche with Phil Pelucha

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What is holding you back from starting a podcast for your business? Are you ready to let go of the imposter syndrome and want to learn how to become an authority in your niche? I am so excited to share all of the expert tips and stories from Phil Pelucha on the benefits of podcasting for business owners that he shared on the Content Cash Machine Podcast. Phil stresses the importance of building relationships and some helpful tips on how to easily build those connections.

Want to connect with Phil Pelucha to gain more knowledge on podcast marketing? You can follow Phil on Facebook, Instagram, Twitter. 

Listen to the Billionaires in Boxers Global podcast with Phil Pelucha and check out his website to get even more content growth strategies that you can use for your business. 


Phil stresses the importance of building relationships and some helpful tips on how to easily build those connections. Phil is founder of Billionaires in Boxers, a business growth coach, a top 100 podcasts and a business content generation mastermind mentor, often referred to as the Tony Robbins for podcasts for business coaching.


Common Misconceptions of Using Podcasting for Marketing Small Businesses:

  • Imposter syndrome- you just have to have confidence in yourself and put your content out there. You are valuable and just need to build your know, like and trust factors.  

  • Cannot collaborate with your biggest competitor because you don’t want to share your “secrets” with them- you have the same “secrets.” If you have your competitor on as a guest on your podcast, you are showing your audience that you can work together as a team for the best interest of them, your audience.

Reasons for Podcasting for Your Business:

  • Give before you can take- by building the know, like, and trust factors your audience will want to purchase your product and services. 

  • Empowering the empowers- empowering others is a ripple effect. 

  • Use a podcast as a marketing tool- having a podcast is a great platform to help to market your business and drive customers to your website. 

  • Podcasting changes all of the time- continue to learn and evolve to keep on top of being the expert. 

  • Global Credibility for Domestic Dominance- having other small business owners in your community on your podcast. Cross promotion and building community relationships. People will go out of their way to have brand familiarity. 

  • SEO and keywords to be on the top page of Google. 

  • Repurpose your podcast into smaller pieces of content.

Strategy of Having Guests on Your Podcast:

  • Rank your ideal guests, i.e. A, B, C, D.

  • Begin with smaller businesses (C or D list) and ask them to be a guest on your podcast. 

  • Continue to have smaller businesses (C or D list) guests on your podcast. 

  • Once you are more established and have a larger network, then you can have B list business owners on your podcast and then on to A list guests.

  • Continue to have A and B list guests on your podcast to show that you are capable of building relationships and handle high profile guests. 

  • Keep in mind, you are not getting people on your podcast to pitch or to sell to them. It is about relationship building. 

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Final Thoughts on How to Become An Authority In Your Niche from Phil:

“Start a podcast before your competitors do!”


Connect with Phil:

Connect with Danielle: 

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Danielle Gagnon